Gosh Eyeshadow - Plummy 05

I bought this eyeshadow yesterday at superdrug for 49p! They were selling a selection of gosh eye shadows for 49p and gosh blusher creams for 99p. I always see gosh highly reduced or broken. i got the shade plummy 05 which is a really nice purple/brown with sparkles in it. the colour looks really strong and pigmented but when i put it on my eyes, it was quite a weak

colour. Its very messy to use which is annoying.